top of page
%20(5).png)
ALL POSTS
Customer experience e customer care per brand fashion: perché la CX è già il Brand
Looking for a partner to bring order to your fashion or sportswear brand's customer experience and customer care? In this article we explain how Studio Mirari works: from a touchpoint audit to the governance of outsourced customer care, with the real case of Autry International. Fashion brands invest heavily in image: campaigns, shoots, creative direction. Then a customer writes in to ask which size to choose and gets a generic, late reply, in a tone that sounds nothing like
Silvia Ceolin
1 day ago
How U.S. Tariffs Are Challenging Made in Italy Fashion E-Commerce
Facing new U.S. tariffs, a Made in Italy brand worked with Studio Mirari to protect its B2C eCommerce. Through smart pricing, storytelling, and logistics, the brand avoided price hikes, preserved premium positioning, and grew U.S. sales by 22.2% year-over-year. A case of turning trade risks into opportunities.
Silvia Ceolin
Jun 1, 2025
bottom of page