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How U.S. Tariffs Are Challenging Made in Italy Fashion E-Commerce
Facing new U.S. tariffs, a Made in Italy brand worked with Studio Mirari to protect its B2C eCommerce. Through smart pricing, storytelling, and logistics, the brand avoided price hikes, preserved premium positioning, and grew U.S. sales by 22.2% year-over-year. A case of turning trade risks into opportunities.
Silvia Ceolin
Jun 1, 2025
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