Autry International

Studio Mirari partnered with Autry to design and structure a comprehensive Customer Experience framework across all B2C touchpoints, ensuring a consistent and distinctive brand experience throughout the customer journey.

Our collaboration focused on:

_Customer Experience Strategy – mapping and optimizing every stage of the customer journey to create a seamless, engaging, and brand-aligned experience across digital and physical interactions.

_Tone of Voice Definition – analyzing and refining communication guidelines to ensure consistency, authenticity, and recognition across all customer-facing channels.

_Engagement Framework – defining interaction models, messaging principles, and customer engagement approaches designed to strengthen emotional connection and foster long-term loyalty.

_Brand Touchpoint Assessment – evaluating the coherence and effectiveness of key touchpoints, from eCommerce and customer care to CRM communications and post-purchase experiences, identifying opportunities for improvement and alignment.

This project enabled Autry to establish a more cohesive and customer-centric ecosystem, reinforcing brand identity across every interaction and creating stronger, more meaningful relationships with its global audience.