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House of Stores
eCommerce and omnichannel growth for multibrand fashion stores.
House of Stores is the Studio Mirari division for multibrand fashion retailers, from independent boutiques to chains. We help you grow online sales, protect your margins, bring more people into your stores and digitalise store operations.
Most retailers go online with the same products everyone else sells, and end up competing on price. We start from what makes your store different: your selection, your clients, your city, your service. Then we build the online channel around it, so you grow without giving away your margins.
House of Stores
eCommerce and omnichannel growth for multibrand fashion stores.
House of Stores is the Studio Mirari division for multibrand fashion retailers, from independent boutiques to chains. We help you grow online sales, protect your margins, bring more people into your stores and digitalise store operations.
Most retailers go online with the same products everyone else sells, and end up competing on price. We start from what makes your store different: your selection, your clients, your city, your service. Then we build the online channel around it, so you grow without giving away your margins.
How we work with multibrand stores
Store Positioning
We start from what makes your store different and what keeps it competitive: assortment, clientele, location, service and reputation. This is the base for every online choice.
What you get: Store Positioning Analysis.
What you get
Five concrete deliverables that turn the strengths of your store into a clear plan for growth, online and offline. Documents your team can use every day, not slides that end up in a drawer.
What makes your store different and competitive: assortment, clientele, location, service and reputation.
01
Store Positioning Analysis
Brand by brand: what you can sell online, under which conditions, with what margin and real potential.
02
Brand and Online Potential Map
Assortment, buying, pricing and promotions to sell more online and in store without eroding margins.
03
Merchandising and Commercial Plan
Digital marketing and social media built on your store's strengths, to drive footfall and online sales.
04
Marketing and Social Media Plan
One stock between store and online, click and collect, ship from store and clienteling for your staff.
05
Digital Operations Roadmap
FAQ.
What is House of Stores?
House of Stores is the Studio Mirari division for multibrand fashion retailers, from independent boutiques to chains. We help them grow online sales, protect margins, increase store footfall and digitalise store operations.
Can a multibrand store sell online without losing margin?
Yes, if it does not compete on price alone. We choose which brands and products to sell online, set pricing and promotion rules, and build the offer around what makes the store unique: selection, service and clientele.
Which brands can I sell online?
It depends on each brand's distribution policy. We check them one by one: online selling rights, marketplace restrictions, pricing conditions and real potential, so you invest where the margin is.
How can digital marketing bring people into the store?
With local search, Google Business Profile, social content built around the store and its events, click and collect, and campaigns that measure store visits as well as online sales.
Where do you work?
We are based in Italy, near Venice, and work with retailers across Italy and Europe, on site and remote.