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House of Brands

Fashion startups need a brand before a store.

 

House of Brands is the Studio Mirari division for fashion startups. We shape your brand, build a digital strategy around your budget and then put it into action, one step at a time.

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Most young brands start from the website and the ads. We start from who you are, what you sell and at what price. Only then we decide where to invest, how much and in which order, so every euro has a clear job and the project can scale when the numbers allow it.

 

 

House of Brands

Fashion startups need a brand before a store.

House of Brands is the Studio Mirari division for fashion startups. We shape your brand, build a digital strategy around your budget and then put it into action, one step at a time.

​

Most young brands start from the website and the ads. We start from who you are, what you sell and at what price. Only then we decide where to invest, how much and in which order, so every euro has a clear job and the project can scale when the numbers allow it.

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Three phases, one direction

Brand Foundation

We define who you are before anything goes online: brand identity with our Brand Strategy service, analysis of your offer and price point, competitors and SWOT. This is the base every next choice will stand on.

What you get: Brand Bible and Market and Offer Analysis.

 

 

What you get

Five concrete deliverables that stay with you, whatever comes next.

Clear documents and plans your team can use every day, not slides that end up in a drawer.

Palette, logo and fonts: the visual identity that every touchpoint of your brand will follow.

 

01

Brand Bible

Offer, price point, competitors and SWOT, to position the brand where it can really win.

 

 

02

Market and Offer Analysis

Business model and platform audit, plus a go to market strategy with clear priorities and room to scale.

03

Digital Strategy

An investment plan or a multi year business plan, so growth follows the budget and not the other way round.

04

Investment Plan

Punctual, sequential plans that put everything into action, step by step, with our team at your side.

05

Execution Plans

FAQ.

What is House of Brands?
House of Brands is the Studio Mirari division for fashion startups. We define the brand, build a digital strategy around the available budget and then put it into action with step by step execution plans.

Where should a new fashion brand start?
From the brand, not from the website. Identity, offer, price point and competitors come first. Only then do we decide which channels to open, in which order and with which budget.

How much budget does a fashion startup need to launch online?
It depends on the business model and on the goals. We build an investment plan or a multi year business plan, so every action is sized on the real budget and the project scales when the numbers allow it.

What do I get at the end of the project?
Five deliverables: Brand Bible, Market and Offer Analysis, Digital Strategy, Investment Plan and Execution Plans. They are clear documents your team can use every day.

Do you also follow the launch and the first seasons?
Yes. After the strategy, our team works at your side on site and remote, following the execution plans step by step until the brand can run on its own.

Let's Talk.

Tell us about your brand, even if today it is just an idea.

We will listen, look at your numbers and get back to you personally with the first steps.

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