Tela

For Tela, an Italian brand known for its refined and understated aesthetic, Studio Mirari developed a tailored digital strategy aimed at enhancing brand awareness and aligning digital efforts with the brand’s identity and positioning.

Our work focused on optimizing the presentation of the collection across digital touchpoints, supporting both B2C and B2B needs. Through strategic digital buying initiatives and a clear product storytelling framework, we helped Tela strengthen its visibility and improve the clarity of its offer for buyers and end customers alike.

This project reflects our ability to translate brand values into effective digital actions, ensuring coherence between image, voice, and market positioning.